
IPHONE REPAIR GOOGLE ADS VANISHED! The Reason Why is because:
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Google has never made it clear that it is now targeting ads for hardware repair.
Repair businesses found their ads blocked by Google. Despite being approved to use Apple trademarks in its ads, Google refused the placement. Google may have started with just software keywords and is now targeting phrases like 'phone repair.' And its silence has angered business owners and those in the wider right-to-repair movement, who feel Google is undermining their efforts.
Late last month, repair website iFixit published an open letter to the FTC, saying that Google's decision to block ad placements "deserves scrutiny." Later on, the company added that businesses that take "mail-in repairs" are "out of luck."
The FTC said it could not speak about allegations made against specific companies. It doesn't appear that Google would be liable for regulatory scrutiny in the near future, however. "It's very unlikely that Google is using its Android power to gain a monopoly in hardware," says antitrust lawyer Joel Mitnick; "it would be a difficult case to pursue." Essentially, because Google's own Pixel hardware business is so small, it isn't subject to monopoly rules.
"Unfortunately, repairs are 95 percent of our revenue," added Penniment, saying that removing key search terms would be inadvisable. The owner believes that the ads crackdown is having a significant detriment on his business, with revenues falling by a fifth compared to last year. Unless phones have gotten significantly more sturdy, or the ad crackdown is hurting people. And this experience is not unique to Phone Ninja: Many others are complaining of falling revenues.
One potential consequence is users with damaged hardware can only use official repair channels. That may cause people to get inadequate support and force them to spend more for similar service. A CBC investigation from 2018 found that Apple Store support had a track record of overcharging for minor work, or in one example, saying that repair work would cost $1,200. A third-party store, however, found that the real issue was a loose wire and fixed it for just $75 -- saving the customer money and keeping a laptop out of the trash.